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GIFT CARDS SERVICES Gift Cards are the preferred gift for millions of people. They offer the flexibility and convenience that consumers want today. The gift giver can choose a denomination, purchase the Gift Card and give directly to the recipient. The recipient is able to use the Gift Card to purchase exactly what they want! No more gifts that are the wrong size, wrong color, or just plain wrong! A Gift Card (also called a stored value card) is “loaded” with a specific dollar amount and is used as a payment option for future purchases. Since cards are generally given to others as a gift, gift cards increase the businesses customer base. Businesses may decide to set pre-determined dollar amounts or allow consumers to select the amount of their choice when purchasing. The plastic card can display a customized design with a business’ logo or be a standard pre-designed card. The dollar amount is loaded using a terminal, POS software system or Internet virtual terminal. The card is swiped through POS or terminal and value added or subtracted from the card balance. Receipts print and are handed back to the customer with card. All money is collected at the store at the time of sale. The program simply keeps track of balances on the card and can be set-up to reward your customers for repeat business. Gift cards have replaced labor intensive paper gift certificates in many businesses. What is a Loyalty Card? Like Gift Cards, Loyalty Cards are plastic cards with a magnetic strip that can track customer visits and dollars spent in the store. These types of programs help promote brand awareness and loyal business. After the consumer hits the levels the rewards are automatically put on the card on the next business day. Accumulated dollars are then redeemed for free items, discounts and dollar off coupons or special offers. BENEFITS: Why issue Gift cards? • Increased revenue • Increased float and slippage (on average 10-15% of cards are never redeemed) • No change given – 100% Value • Gift card sales boost ( average 30% more than paper) • Additional revenue streams (card sponsorship) • Enhanced promotional capabilities to drive incremental sales • Encourages return visits to reduce value on card
• Significant operational savings • Reduced administrative and reconciliation costs • Streamlined procedures at the POS • Available as stand-alone solution or integrated POS • Reduced theft and fraud
Gift Cards and Product Information.
Gift card sales totaled $97 BILLION in 2007, up from $83 BILLION in 2006, according to the Tower Group cited in The New YORK Times. Money retailers get when gift cards are not used or leftover funds remain is estimated at $7.8 BILLION in 2007. Marshal Cohen, chief retail analyst with NPD Group, estimates that more than 60 percent of holiday shoppers bought gift cards.
• 93 percent said they are likely to purchase additional gift cards in the next year; • 56 percent prefer having the ability to reload or add value to a card once used; • 69 percent prefer a card for which they choose the card value vs. a preset value; • 78 percent decided to buy gift cards prior to entering a store, reflecting strong gift card awareness and satisfaction • Birthdays and the Christmas holiday remained the primary occasions for gift card giving • Consumers are 10 times more likely to buy a card over a paper certificate
What do gift cards offer merchants?
Replace Paper Gift Certificate: Most merchants selling paper Gift Certificates experience problems with tracking, reporting, fraud, and duplicate use. Slippage and Breakage: The greatest reason to use Gift Cards is not to have to give customers cash back. The card is only usable at your store. So you benefit all around. Gift cards: Can be used as refund and store credit alternatives that keep the money in your store. Increased Consumer Spending: Awareness is at an all time high. Sales can sometimes double when using plastic instead of paper. Powerful Promotional Tool: Merchants can use the cards as a tool to increase sales as promotions or during slow sales periods. Increase Store Traffic: Signs and display material in your store will attract more customers wanting to buy a gift for a loved one. Promotes Customer Loyalty: Merchants can use the cards to help keep the customers coming back. Example: Spend $50.00 today and get an extra $10.00 on your card.
CMS offers several packages to fit your specific needs. Our programs can be launched within just a couple weeks depending on type of the cards and quantity you order. Our Gift & Loyalty programs are designed to help merchants of all types and sizes to increase their bottom line, improve customer loyalty and streamline tracking and operations. Corporate Merchant Solutions provides a one-stop solution, making it easy for you to initiate and benefit from several types of card programs. Strengthen your relationship with current customers and attract new prospects with unique card programs.
OUT OF THE BOX – Deluxe 100 Package Package includes the following items:
OUT OF THE BOX – Deluxe 500 Package Package includes the following items:
OUT OF THE BOX – Logo Program Package Package includes the following items:
OUT OF THE BOX – Custom 100 Package Package includes the following items:
OUT OF THE BOX – Custom 1000 Package Package includes the following items:
• 500 or more Fully Custom Cards • (1) Welcome kit (Program description • Ground Shipping NOTE: Packages take 10-15 business days for production after proof approval. Please allow 24-48 hrs for proof time. Proof time and shipping is not part of the production timeline. Orders over 5000 cards are subject to a longer production timeline.
For more information please contact us
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| Gift Card Programs to help your business grow |
The growth of gift cards in the U.S. has grown significantly from their introduction in the mid 1990s. Here’s what various organizations tell us about the use of gift cards.
Great Impulse Purchase: It has been proven that consumers tend to impulse purchase if you are promoting a product at the point of sale.
The INTRO 30 Gift Card kit is a great starter package for merchants that are coming from a Gift Certificate environment or for the merchant that has never had a gift solution. The merchant will choose a pre-designed card from out templates. The merchant’s DBA name will be printed on the face of each card. These cards are printed with our standard back of card text which includes a web address and toll free number for balance inquiries. This package includes everything the merchant needs to promote and advertise the product. Additional items can be added by submitting a reorder form with your initial order. Ask your sales agent for more details regarding this program
The DELUXE 500 kit is a great package for higher volume merchants that want to stick with a standard card program. The merchant will choose a pre-designed Gift or Loyalty card from our templates. Cards will be printed with the merchant’s DBA name; two additional lines of text can be added to the face of the card upon request. These cards are printed with our standard back of card text which includes a web address and toll free number for balance inquiries.
Gift and Loyalty card services are available through this package. The DELUXE 500 kit includes everything the merchant needs to promote and advertise the product. Additional items can be added by submitting a reorder form with your initial order. Ask your sales agent for more details regarding this program.
The Logo Program is designed for merchants that want to launch a program with their logo, but do not want to create a fully custom card. We offer multiple templates to choose from. Once a design is selected we will add your merchant’s logo to the face of the card. These cards are printed with our standard back of card text which includes a web address and toll free number for balance inquiries. The Logo Program can hold both Gift and Loyalty card
services if desired. This package includes everything the merchant needs to promote and advertise the product. Additional items can be added by submitting a reorder form with order. Ask your sales agent for more details regarding this program.
This CUSTOM Gift or Loyalty Card kit is designed for merchants that want to launch a program with their own brand and custom artwork. The Custom 1000 kit is a fully custom card, not only does the merchant customize the face but they can customize the back at no charge. Merchant is to create and supply camera ready artwork. The Custom 1000 kit can hold both Gift and Loyalty card services if desired. This package includes everything the merchant needs to promote and advertise the product. Additional items can be added by submitting reorder form with your initial order. Ask your sales agent for more details regarding this program.
The Alacarte Program is a custom cards only package. This allows merchants to create their own kit with as many marketing items their business needs. These cards are fully custom cards, not only does the merchant customize the face but they can customize the back at no charge. The merchant is to create and supply camera ready artwork. The Alacarte program can hold both Gift and Loyalty card services if desired. Individual marketing items can be added for an additional charge. Ask your sales agent for more details regarding this program
Package includes the following items: